CellSwapper.com was first conceived of in early 2003 in response to a major issue plaguing millions of cellular consumers getting stuck in a cellular contract with unsatisfactory service. This issue is compounded by the fact that the cellular industry ranks lowest in terms of customer satisfaction. In fact, the Council of Better Business Bureaus reported that customers filed more complaints about cell phones in 2004 than any other industry. This means that there are millions of consumers out there who are extremely unhappy with their cellular service and yet are unable to do anything about it for up to 24 months.
Currently, the only way out of a cellular contract is by paying an early termination fees. This penalty, set by the various carriers, can be as high as $250 per phone. This means, for example, that if a consumer is locked in a family plan with 4 phones, the only way out is to cough up what could total $1000.
CellSwapper.com has developed a system to keep both cellular consumers and carriers happy. Through its patent pending system, CellSwapper allows millions of unhappy cellular users to transfer their contract to another consumer for the remainder of the contract period. The consumer is fully absolved of all responsibility and is free to initiate a new plan with a different carrier. This system also provides an exclusive deal for those looking to start a wireless service plan a short-term contract with no activation fees that may run as high as $45.
The carrier, on the other hand, is still guaranteed the monthly payments are made the remainder of the contract term. Furthermore, using the CellSwapper system the carrier is able to replace its unhappy customers with satisfied ones. This is financially significant because only happy customers will be driven to maintain their service relationship with the carrier after their contract has expired.